Learn about what's new in the digital world of marketing
Are virtual or digital world experiences limiting our real-life experiences? We live in a digital era where we have an array of screens around us through out the day. Social media usage has skyrocketed in the recent years and over 53% of the world population uses social media now. Hence this is quite an interesting... Continue Reading →
It may sound unbelievable or weird but the fact is that, now and in the times to come, brands will know better about our likes and preferences than even our family or friends. They may have the advantage of being able to predict our next buy even before we have decided for ourselves. Whenever we use a free app, we are the product and our data is the currency! So, when users like us are downloading free apps from App Store or Play Store, we need to remember it isn’t free after all. You’re paying them with your personal data. Remember TANSTAAFL!
What is storytelling? Storytelling is an art of narrating a story that paints a picture of the brand by using facts, figures and feelings. It makes interpretation easy for the audience by connecting the dots. Stories are interesting, and people love listening to stories, so it is a powerful content marketing tool to hook the... Continue Reading →
Internet revolution started early in the 1990s and has exploded ever since for over three decades now. As of 2020, we have around 4.57 billion internet users in the world. We aren’t just adding new users, but the amount of time spent by users online is also increasing drastically. On an average, internet users spend... Continue Reading →
Since its launch in 2010, Instagram has taken the world by storm and has grown into a powerful social media platform. With over 1 billion monthly active users, the photo sharing platform is undeniably one of the most prominent social media channels. Creating stunning and captivating visual content – photos, videos and gifs would be... Continue Reading →
The importance of inbound marketing Outbound marketing is time intensive and expensive; and ad space is becoming tremendously crowded. Majority of audience want to somehow evade away these ads as they tend to see outbound marketing as an intrusion. Moreover, with the Digital Boom, significant portion of customer decision making process happens online. They do... Continue Reading →
We are all in a phase in our lives when getting connected with people in the digital world has become more prominent than ever. Worldwide lock-downs of different levels and the new norm of social distancing have made people go digital like never before. Given this scenario, more and more video content is being watched... Continue Reading →
Brand Storytelling How old is storytelling? The art of storytelling is estimated to be over 40,000 years. The first signs of story narrations are the cave paintings. Storytelling was used to express culture and share knowledge. It helped the first humans to identify their tribes, set boundaries, remember their past heroes and so on. Several... Continue Reading →
What is Content Audit? Content audit is the process of analysing and evaluating your website content qualitatively, to scrutinize and inspect deeper pages to gain a thorough understanding of the health of your content marketing strategy. In simple words, a content audit is an analysis of all the content you have published to understand its... Continue Reading →
Reputation in simple terms is what people think about a brand or person. Influencing the way people perceive your brand or business is reputation management. In the digital era, vast amount of communication with consumers happens online. Given this reputation management and online reputation management have become virtually synonymous. The way people perceive your brand... Continue Reading →
Digital Marketerz! 